While you might imagine the town and country divide would influence the percentage of mobile phone users (as the countryside's average cellular network reception is far inferior to that of urban areas due to there being fewer masts to stengthen the signal), statistics show that while 81% of urban inhabitants own a mobile phone, so do 80% of rural dwellers. Nokia mobile phone deals still rule the roost, with the Finnish communications giant taking up the lion's share of the market, closely followed by Motorola and Samsung mobile phones offers.
With the ample quantity of mobile phone deals constantly offered by both the high street stores and online marketplaces, owning and using a mobile phone is no longer the exclusive, overpriced undertaking of rich businessmen. Even the latest mobile phones can be purchased for nothing on contract except a monthly fee, and often by shopping around a little you can find somewhere you can get the first few months half price. The mobile phone market has perpetuated itself in the last decade and has made telecommunications one of the largest and most profitable industries in the world.
